How to Set Up a Shopify Store (UK Tutorial)

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So you have decided to start an online store with Shopify but not sure exactly how to get started?

Well in this guide I am going to take you through the 10 steps you need to do in order to get your store set up and running.

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Step 1: Sign Up To Shopify

Shopify-Free-Trial

So before you can started with the Shopify, you need to sign up with the platform. You get a free 14 day trial so that you can test it out before committing to one of their plans.

Now before you get into your dashboard, there are a couple of pages to go through. The first asks you what stage you are at with your business and depending on your answer, they will give you links to a few helpful articles to read to help get you started.

Shopify-Question-1

Now you can skip this question if you want to but it might be worth looking through some of the options to see if there is anything that can help you.

The second page asks you for all of your business information such as business name, address, telephone number and email address. You do need to fill all this out before you can progress on to the next stage.

Shopify-Business-Info

After completing the sing up process, you will be taken through to your admin dashboard, which will be similar to the image below:

Shopify Dashboard

In the admin dashboard, there is a short set up guide, which includes:

  • Adding a New Product
  • Customise Theme
  • Add Domain

The set up payments option only appears when you have added a payment gateway, which is kind of strange!

This set up guide really doesn’t give you much information and is why I created this guide, to provide you with a more in-depth tutorial to help you get started with Shopify.

Step 2: Add a New Product

Once you have signed up to Shopify, the next step is to start adding products. To add a new product, you want to navigate to Products → All Products → Add Product.

This brings you to the add new product page, which is a single page layout. There are multiple types of product that you can create, such as a single, variation, virtual and digital.

To create a single product listing, you want to add a:

  • Title
  • Description
  • Images
  • Set the Price
  • Set your inventory levels and management
Shopify Add New Product Page

With all of this filled in, you can choose to set your product to go live but it is worth filling out the organisation section in the right side bar as it will save you from having to come back in and fill this out later.

In the organisation sidebar, you can choose which product type it is, the vendor or brand, choose which collection you want it to go into and also set tags for the products. I will cover collection in Step 3.

Product Variations

If you are selling products that have different variations such as size or colour, then you want to click the check box under the Variants section. This then allows you to add up to three variations, with multiple options within each variation.

Shopify Product Variations

Once you have added your variations, a box will appear below, where you can enter your the price, quantity and SKU code for all of your variations.

Virtual & Digital Products

If you are selling virtual products such as consulting or teaching hours/packages, then you want to set your products up so that shipping is disabled and this is really easy to do in Shopify. Just scroll down to the Shipping section and uncheck the ‘This is a physical product’ box and it will disable all of the shipping options.

If you are selling digital products with downloadable elements such as Ebooks or Guides, then you will need to install an app from the Shopify App Store and there are a few to choose from and rather than clog up this post, I have created a separate short tutorial on what I think is the best way to sell digital products on Shopify.

Editing Your Products

Once you have got all your products added to your site, you want to be able to quickly and easily edit them and within Shopify, there are a couple of different ways that you can do this.

If you just want to edit your stock quantity, you can go to the inventory section under products and in here, you can quickly add or remove stock levels. If you want to edit more, you will have to use the Shopify bulk editor.

This is accessed within the product overview page and to us the bulk editor, select the products you want to edit (by clicking the checkbox next to it) and then click the Edit Products button that appears.

Shopify Bulk Editor

Once you are in the bulk editor, you can select which fields you want to edit by using the Add Fields dropdown menu. For the majority of edits, this will be the Inventory Quantity, Price and Compare at Price (use for advertising sale prices) but there are plenty of options to choose in the drop down menu.

Step 3: Create Collections

Once you have created your products, you want to organise them into categories or collections as Shopify call them and there are two ways to set them up.

Manual Collections

The first is what they call a manual collection and this works in a very similar way to a normal category in that you create the collection, for example Men’s Rings and then manually add the products into that collection.

This can be done by going back in and editing the collection once you have created and saved it as it will give you a section where you can select your products.

Shopify Create Manual Collection

You can either start typing the name of your product or you can click the browse button, which presents a pop up screen with all of your products and you can select which ones you want by clicking the check box next to the product.

Once you have selected the products that you want to add, click the done button at the bottom and all of these products will be added to the collection.

You can also add existing products to a manual collection by going back and editing the product, this is done by selecting the chosen collection from the collections box on the right hand side of the screen. If you are creating a new product, you can use the collections box to add it to one of your collections.

Automated Collections

Automated collections have a bit of a steeper learning curve as they are based on conditions that you create and you can create a lot!

For example you can create conditions around:

  • Product Title – this is if you want to create a collection around words that appear in numerous product titles such as rings or watches
  • Product Type – if you entered a product type when creating your products, then you can use this as a way to put them into a collection
  • Product Vendor – if you have items from specific vendors or brands and want to put them into their own collection
  • Product Price – this is used if you want to group items together based on their price, for examples products between £10 and £30
  • Product Tag – if you created tags for your products, such as men’s ring or ladies watch, then you can create a collection around these tags
Shopify Create Automated Collection

Once you have decided on what the collection is going to be based around, you then set the parameters for that rule, such as:

  • is equal to
  • is greater than
  • is less than
  • contains

You then type in the data which Shopify will use to select the products. Sorry if this sounds confusing but it is a bit of a challenge to put it into words but I will give you couple of examples below to try and show you how it works.

Example 1:

If you wanted to create a collection of gift ideas for less than £25, you would set up the automated collection like this:

Shopify Automated Collections Example 1

Shopify would then put all of your products that you are selling for less than £25 into a collection.

Example 2:

You can also create more than one rule for a collection and for this example, I am going to create a collection for Men’s Seiko Watches and it would look like this:

Shopify Automated Collections Example 2

With a collection like this, you could easily replace the product title with Product Type or Tag as long as they contained those words.

Once you have created an Automated collection, any product that you create that fits the conditions of that collection will automatically be added to it.

Step 4: Add a Payment Gateway

Now you have got all of your products set up, you need to add a way of getting paid and this can be done by navigating to Settings → Payments.

Now there are lots of options when it comes to payment gateways on Shopify but if you are just starting out, then the two quickest and simplest to set up are Shopify Payments and PayPal Express Checkout.

Shopify Payment Gateways

Shopify Payments is very easy to set up and can be done directly from the Shopify dashboard. All you need to do is fill out some business related information and provide a bank account where the funds can be deposited.

If you don’t have a PayPal account, then you will need to set one up and this is easily done via the PayPal website. Once you have got a PayPal account, just click the Activate PayPal Express Checkout button and it will take you through the steps needed to connect your PayPal account to Shopify.

Amazon Pay can also be set up in a very similar way to PayPal. If you are using another payment gateway, then you will need to click the Choose Third-Party Provider button and search for you chosen provider and follow the instructions that are provided.

Step 5: Add a Shipping Method

The next step to set up is your shipping methods so that you can let your customers know, not only how their item will be shipped but also how much it is going to cost. You can access all of your Shipping information within the settings section of your dashboard.

If you are selling virtual or digital products, you don’t need to set this up as it only applies to physical products.

Shopify Shipping and Delivery

Once you are in the Shipping and Delivery section of the dashboard, there are a few options that are available, including:

  • Shipping
  • Local Delivery
  • Local Pick-up

The last two options are for businesses that serve their local community but for this tutorial, I am just going to look at conventional shipping. By default, there are a couple of shipping zones created, which are Domestic and Rest of World and to edit these, click on the manage rates option.

Shopify Shipping Zones

At the top of the Manage Rates page, you will see all of the products that will be included in these zones and this will become the default Shipping option for all new products, further down the page is the zones for this shipping option.

As you can see in the image above, the domestic zone is set to the UK as it goes off the business information that you entered when setting up your store.

If you want to add additional zones, you can do so by clicking the Create Shipping Zone, this allows you to add more zones and you can either add continents or individual countries.

Once all of the zones have been configured, it is time to set the shipping rates and these can be added by clicking the the Add Rate button under the zone and this will bring up the following pop-up:

Shopify Shipping Rates

The basic option allows you to set up a flat rate and there are three default options:

  • Express (1-3 Business Days)
  • Standard (2-4 Business Days)
  • Custom Flat Rate (no shipping time)

If you create a custom flat rate, you can name it yourself and this will be displayed to your customer in the checkout. Once you have selected one of these options, you can then add a charge for this service, if you want to offer free shipping, just leave the price a £0.00.

You can also create conditions for these shipping rates based on Weight or Order Price, so if you have heavy items, you can set up a specific shipping option or if you want to offer free delivery over a certain order amount, you can do so.

This is something that is missed out on pretty much all online guides and that is to set up your legal pages as they are a very important part of your site and not only do they let your customers know what your company policies are but they also offer you as the website owner some protection.

As without complete Terms and Conditions and Privacy Policy, you are leaving your business legally vulnerable.

Fortunately, it is very easy to set up your companies policies within Shopify as there is a section called Legal within the settings section of the dashboard.

Shopify Legal Pages

There are four policies to set up within this section and they are:

  • Refund Policy
  • Privacy Policy
  • Terms of Service (Terms and Conditions)
  • Shipping Policy

Shopify have also been very nice and created templates for that, which can be easily customised so that they fit your business. Now I do want to stress that these are guide templates only and while they do a great job, it is worth getting them all checked over by a professional to make sure they are legal before making your site live.

Step 7: Order Management

By this point, you should have most of your store set up, especially on the ecommerce side of things but one thing you may need to set up is the order management system.

This is only applicable if you are going to be managing all of your orders via the Shopify dashboard, if you are using a third-party order management software, then you can skip this section.

The reason why some set up is required, is that in the standard Shopify order management system, only offer the ability to print off basic packing slips, if you want to print off order invoices, returns forms or credit notes, you are going to need to install an additional app.

Shopify Manage Orders

Now Shopify does offer its own Order Printer app but it is quite basic and some users have run into problems after updates and that is why I think that the Order Printer Pro app is a much better option (you can check out both of these by clicking on their respective images below).

Shopify Order Printer App
Order Printer Pro Shopify App

I will point out that the Shopify Order Printer app is completely free, where as the Order Printer Pro app is only free for up to 50 orders a month, over this it costs $10/m but the reason why I think it is a better option, is that it offers more forms that you can use, like the ones mentioned above and if you know how to code, then the templates can be customised or you can pay the developer to do them for you.

For this tutorial, I will be covering the order printer pro app and once installed, there will be two options added to the More Actions tab that appears when you click the checkbox next to an order and these are:

  • Print with Order Printer Pro
  • Export PDFs with Order Printer Pro
Shopify Print Invoices

If you choose to print the orders, you will be taken through to the print preview screen within the app and you can also choose which additional documents you would like to print.

Shopify Print Invoices Preview

Once you have selected the documents you want to print, just click print and they will be sent to your printer.

Whether you have an order printer app installed or not, you can still update your order statuses in bulk and export your order information in CSV format.

Step 8: Customise Your Theme

The fundamentals of your store are now set up and it is time to make the front end of your site fit your businesses style and branding.

Choosing a Theme

The first step in this process is to choose a theme, this can be done by choosing one of the 9 free themes, buying one from the Shopify theme store or uploading a theme that you have bought elsewhere (themeforest etc).

Shopify Themes

Once you have chosen your theme, you can either set it as your live theme or choose to customise it before setting it as your live theme. If you are building your site, then it is worthwhile setting it as your live them now but if you decide to change in the future, don’t make it your live theme until you have customised it to your liking.

Customising Your Theme

When you click on the customise option within the themes section of the dashboard, you will taken to a live customizer. This allows you to see instantly how your changes look on your site and check to see how it looks on mobile devices.

Shopify Theme Customizer

Within the customizer, there is quite a lot you can do to the look and feel of your website, especially your homepage. This is because it is built using sections and there are over 15 to choose from, you can also change the order in which these sections appear.

If you choose any sections that contain content that are not related to products, you can change the pictures and text within the editor and see instantly how this looks. The footer can also be edited within the customizer and some elements within the footer may be theme dependant.

If you navigate to your Collection and Product pages, you will have some options as to the layout of these pages and you can choose to hide certain elements.

Navigation Menu

Another area that you want to set up before your site goes live is your navigation menu as this is going to help your customers navigate around the front end of your website, to access your navigations menus, go to Online Store → Navigation.

Shopify Main Menu

To add a new items to the menu is very simple, just click on the Add Menu Item option and the following pop up will appear:

Shopify Add Menu Item

Just add the name of the item you want to add to your menu and then click on the link bar, here you can start typing the name of what you want to add or use the pop up navigation to find it.

There are many options as to what you can add to your navigation menu, including:

  • Collections
  • Products
  • Pages
  • Policies
  • Blog

Once you have found the link that you want to add to your menu, just click the Add button and it will be added. You may however want to add some layers to your menus and this can be done by clicking on the 6 dots and dragging the item to the right, this can be repeated to create multiple layers.

Shopify Menu Layers

On some occasions, you may find that when you add layers to your menu, that the original heading no longer takes you to the page you linked it to, instead it creates a drop down menu on the front end of your store.

Using the picture above for example, if you click on Rings on the front end of your site, it will show a drop down menu like in the image below, to counter this, move the link down to the first sub heading and build your layers from there.

Shopify Navigation Front End

Step 9: Add Domain

The final step in the getting your Shopify store up and running is to get your domain name configured as at this point, you will be on a Shopify sub-domain such as ecommercegold.shopify.com. Where as when you make your site live, you want it to be on your own domain.

Shopify Domain Names

There are a couple of ways you can configure your domain name.

Number 1: Buying One From Shopify

If you don’t already have a domain name, then you can buy one directly from Shopify by clicking the Buy New Domain button, this will take you to a screen where you can search for domain names. You should be aware that your ideal domain name might not be available.

Shopify Buy Domain

If your desired domain name is available, then simply follow the instructions on the screen and you will be taken through the process of purchasing your domain name.

Number 2: Transfer Domain Name

The second option is to transfer an existing domain name that you already own to Shopify. To do this, just click the Transfer Domain link at the top and follow the instructions on screen to transfer your domain name to Shopify.

Shopify Domain Transfer

Just be aware that some domain name providers do charge to transfer domain names away from them and the charge does depend on the company. So make sure you check your domain providers terms and conditions before proceeding.

Number 3: Configure Domain

The third option is to keep your domain name with the company the that you purchased it from but point it towards the Shopify servers, to do this, click on the Connect Existing Domain option and enter the name of your domain.

Shopify Connect Domain

This will then give you a button to press, that takes you to a help article showing how to point your domain name towards Shopify’s servers, which involves changing the A and CNAME records in your domain providers control panel to the ones listed in the help document or the ones in the image below (it is taken from Shopify’s help pages).

As all domain name providers control panels are different, you may need to see if they offer documentation on how to do this or contact their support teams for help.

Shopify Domain Settings

This will then point your domain name towards the Shopify servers, once you have done this, you want to go back into the domain settings for your site (in the Online Store section of your dashboard) and click verify connection. Note: it can take up to 48 hours for these changes to take effect, if nothing has happened after 48 hours, you will need to contact your domain name provider.

Once your connection has been verified, you want to set your newly connected domain name as the Primary Domain so that all your traffic goes to this domain name.

Until you are ready to go live, it is worth keeping your site password protected. You can set your password by going to Online Store → Preferences and Password Protection can be found at the bottom of the page.

Step 10: Testing & Going Live

The final and arguably most important step is to test your site out as by this point you are pretty much ready to go live but before you do, I highly recommend testing your site out to:

  1. Make sure that everything is working correctly, mainly the checkout and payment gateways
  2. Learn how do everything from the back end such as printing out orders or issuing refunds

The reason why this is worth doing as it is better to find out any major issues before you go live, than trying to fix or work out how to do things with paying customers.

Once you have run a few test orders through yourself, ask friends or family members to try it as well (by providing them with frontend password) as they may notice things that you haven’t. Once you have processed a few orders and ironed out any issues, you are ready for the last step.

Going Live

You have set everything up and tested everything out, now it is time to open your shop up to the paying public.

Once you are ready to do so, go to Online Store → Preferences, untick the Enable Password checkbox and click save. Once you have done this, the frontend of your site is now visible to everyone.

Conclusion

So there you go! My guide to building a Shopify store, if you follow all of the steps within the guide, you should have a good set of foundations to build your ecommerce business using the Shopify platform.

Obviously there is so much more you can do with Shopify as it gives you all the tools you need to build a successful online store but this guide would go on for ever and ever if I covered everything, that is why I stuck to the core of how to build your store.

I hope you found this guide helpful and I wish you good fortune on your Ecommerce Journey.